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QUEENS CENTER MALL - Exterior Building Letters
Project type
Retail Signage | Fabrication | Installation | Design | Project Management
Location
Queens, New York City
Architectural Sign Group (ASG) was contracted to design, fabricate, and install the prominent exterior identity signage for the Queens Center Mall — one of New York’s most recognized retail destinations. The large-scale “QUEENS CENTER” letterforms and feature “Q” were meticulously crafted from fabricated aluminum channel letters, built to withstand exterior conditions while maintaining a clean, architectural look.
Our team engineered each letter with precision-cut returns, internal structural supports, and a custom paint finish that complements the building façade. The signage system was stud-mounted with concealed fasteners to create a seamless appearance, while maintaining the durability and longevity required for a high-visibility retail location.
ASG provided complete project management, from design development and shop drawings to fabrication and field installation. This project exemplifies our expertise in retail branding, architectural signage, and exterior identity systems—delivering bold, professional, and lasting impressions for premier commercial properties.
